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An introductory course to acquaint students with the business practices involved in the activities of moving goods and services from the producer to the ultimate consumer. Additional areas of interest include retailing, wholesaling, new product decisions, pricing, marketing research. Total of 54 hours lecture.
Transfer Credit: CSU
Survey of advertising; major media and relationship of advertising to economy. Market research, copy layout, graphics, and art production. Coordinating and planning advertising campaigns. Total of 54 hours lecture.
Types of retail outlets, store organizations, store location, selling and retail advertising. Basic principles of retailing introduced in student projects. Total of 54 hours lecture.
MARKETING FIELD PRACTICE
Prerequisite:Maintain enrollment in 7 units or more including field practice and one or more courses in a Business Management curriculum.
Supervised work experience in any firm engaged in the distribution of goods and/or services. Minimum of 15 hours of related work. Total of 270 hours field practice.
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