Journalism - Public Relations

CERTIFICATE PROGRAM

Requirements for the Certificate of Achievement (37-38 units)

This curriculum prepares students to seek employment as public relations or organizational communications specialists in mass communications media as well as in specialty occupational areas such as corporate, entertainment, marketing, community/non-profit, academic and other targeted fields.

Semester I

  • Journ 2 – Beginning Journalism
  • Journ 9 – Public Relations and Organizational Communication
  • Journ 199 – Introduction to Desktop Publishing
  • Mrktg 123 – Advertising

Semester II

  • Journ 7A – Newswriting and Make-up
  • Journ 109 – Advanced Public Relations and Organizational Communication
  • Mrktg 30 – Personal Selling

Semester III

  • Journ 5 – Magazine and Small Publications
    OR Journ 7B – Newswriting and Make-up
  • Telcm 18 – Radio and Television Newswriting
  • Bus 10 – Introduction to Management

Semester IV

  • Journ 110 – Journalism Field Practice
  • Speech 1 – Fundamentals of Speech

Recommended Electives

  • Bit 25 – Survey of Computer Technology in Business
  • Bus 11A – Business Communications
  • Journ 4A – Reporting and Newswriting
  • Telcm 7 – Video Controls Laboratory