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News: PCC Dancers Featured in Real Change Movement PSA

Real Change Movement

Pasadena, Calif., The Real Change Movement, an initiative that helps provide homes for the homeless through small change and credit card donations officially launched its first donation meter in Pasadena on Wednesday, August 13, 2014.  Pasadena City College (one of the community partners) collaborated with the City of Pasadena and the Flintridge Center to create a Public Service Announcement (PSA) for the campaign.

The Real Change Movement PSA is designed to raise public awareness and to encourage donations for the ‘orange’ meters that will be located throughout the city.  PCC dance instructor Roberta Shaw choreographed the dance that showcased the joy of being a part of the movement.  PCC dance students showcased in the video were:  Ashley Alcuna, Cheryl Banks-Smith, Tetra Balestri, Rebecca Espinoza, Jessica Figueroa, Stephanie Hurtado, Donna Milton, Jesus Mora, Breeshae Morgan, Alan Perez, Edwin Rena, Johan Sangalang, David Saldana, Andrew Sabino, and Bernadette Sebastian.  “It was important for PCC to be a part of such an important project.  The residents of Pasadena are very compassionate and giving people, and this campaign affords them an opportunity to provide support to the homeless community,” said Dr. Robert Miller, Assistant Superintendent/Senior Vice President for PCC.  

The Real Change Movement is a three-pronged campaign comprised of public outreach and education, the installation of re-purposed parking meters for donations, and the redirecting of funds from panhandlers to homeless service providers.  “There are ‘real changes’ in Pasadena already - Nonprofits and homeless service providers, the city but they need more people, more businesses and more individuals to be a part of this to end homelessness in Pasadena.  This project is a step in creating that,” said William Huang, the Director of Housing for the City of Pasadena.

Plans are currently underway for a Real Change Movement meter to be placed on the campus of PCC.  To view the video - http://youtu.be/lW56AvAqQXI.  For more information, visit realchangemovement.org.

Release Date: 08/14/2014
Contact: Dr. Valerie Wardlaw , Interim Director, Public Relations
Phone: (626) 585-7468
Email: vxwardlaw@pasadena.edu