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|MRKTG 20||MARKETING MANAGEMENT||3 Units|
An introductory course to acquaint students with the business practices involved in the activities of moving goods and services from the producer to the ultimate consumer. Additional areas of interest include retailing, wholesaling, new product decisions, pricing, marketing research. Total of 54 hours lecture. Transfer Credit: CSU Grading: Letter Grade Only
#2387 ONLINE HARRINGTON C
No. 2387: This section will have TWO on-campus meetings. Orientation: Friday, September 2, 6:00-8:00pm in R409. Students enrolled in this section MUST come to the first class session in order to obtain information regarding the class, OR YOU MAY BE DROPPED. The second meeting Final Examination: Friday, October 21, 6:00-8:00 pm, in R409. The remaining class hours will be held entirely ONLINE. Student needs to have easily available Internet access to complete this course.
|MRKTG 123||ADVERTISING||3 Units|
Survey of advertising; major media and relationship of advertising to economy. Market research, copy layout, graphics, and art production. Coordinating and planning advertising campaigns. Total of 54 hours lecture. Grading: Letter Grade Only
#1310 6:00pm- 9:20pm Tu Lecture R205 CHAPMAN E
|MRKTG 128||MARKETING FIELD PRACTICE||3 Units|
Prerequisite(s): Maintain enrollment in 7 units or more including field practice and one or more courses in a Business Management curriculum.
Supervised work experience in any firm engaged in the distribution of goods and/or services. Minimum of 15 hours of related work. Maximum credit 12 units, 3 units each semester. Total of 270 hours field practice. Grading: Letter Grade or Pass/No Pass
#1088 TBA FLD FIELD BANERJEE S
& TBA FLD BANERJEE S
FIELD: Field Work
FLD: Field Study
No. 1088: Orientation meetings will be held in R308B (Teacher's Conference Room) on Tuesday, August 30, 5:00-5:30pm and Wednesday, August 31, 1:30-2pm. Students must attend an orientation session to obtain class documents and information. For questions regarding the course contact Mr. Suprio Banajee Hospitality Coordinator at sxbanerjee@pasadena. edu (626) 585-7477.