Prerequisite(s): None.
An introductory course to acquaint students with the business practices involved in the activities of moving goods and services from the producer to the ultimate consumer. Additional areas of interest include retailing, wholesaling, new product decisions, pricing, marketing research. Total of 54 hours lecture. Transfer Credit: CSU Grading: Letter Grade Only

   #6143                                 ONLINE HARRINGTON C

         Short Term: 02/22/11-04/15/11

Prerequisite(s): None.
Survey of advertising; major media and relationship of advertising to economy. Market research, copy layout, graphics, and art production. Coordinating and planning advertising campaigns. Total of 54 hours lecture. Grading: Letter Grade Only

   #5218  6:00pm- 9:20pm Tu      Lecture R209   POLACHEK D L

Prerequisite(s): Maintain enrollment in 7 units or more including field practice and one or more courses in a Business Management curriculum.
Supervised work experience in any firm engaged in the distribution of goods and/or services. Minimum of 15 hours of related work. Maximum credit 12 units, 3 units each semester. Total of 270 hours field practice. Grading: Letter Grade or Pass/No Pass

   #5222                 TBA     FLD     FIELD  BANERJEE S  

       &                 TBA             FIELD  BANERJEE S  

         FIELD: Field Work