Fall 2012 - Credit ClassesPCC Home -- Course Information -- Bookstore -- Business & Computer Technology -- Department List
| MRKTG 20 | MARKETING MANAGEMENT | 3 Units |
Prerequisite(s): None.
An introductory course to acquaint students with the business practices involved in the activities of moving goods and services from the producer to the ultimate consumer. Additional areas of interest include retailing, wholesaling, new product decisions, pricing, marketing research. Total of 54 hours lecture. Transfer Credit: CSU Grading: Letter Grade Only
#2387 9:00am-12:20pm Sat Lecture R205 FRAZIER J
| MRKTG 123 | ADVERTISING | 3 Units |
Prerequisite(s): None.
Survey of advertising; major media and relationship of advertising to economy. Market research, copy layout, graphics, and art production. Coordinating and planning advertising campaigns. Total of 54 hours lecture. Grading: Letter Grade Only
#1310 6:00pm- 9:20pm Tu Lecture R205 CHAPMAN E