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|MRKTG 20||MARKETING MANAGEMENT||3 Units|
An introductory course to acquaint students with the business practices involved in the activities of moving goods and services from the producer to the ultimate consumer. Additional areas of interest include retailing, wholesaling, new product decisions, pricing, marketing research. Total of 54 hours lecture. Transfer Credit: CSU Grading: Letter Grade Only
#6143 HYBRID HARRINGTON C
Short Term: 02/21/12-04/13/12
No. 6143: TWO REQUIRED on-campus meetings: ORIENTATION, Wednesday, February 22, 6-7:30pm in D101. Students MUST attend ORIENTATION to obtain information regarding the class or YOU MAY BE DROPPED. Second on-campus meeting: FINAL EXAM, Wednesday, April 11, 6-7:30pm in D101. Remaining class hours will be held Online. Students must have Internet access to complete this course.
|MRKTG 123||ADVERTISING||3 Units|
Survey of advertising; major media and relationship of advertising to economy. Market research, copy layout, graphics, and art production. Coordinating and planning advertising campaigns. Total of 54 hours lecture. Grading: Letter Grade Only
#5218 6:00pm- 9:20pm Tu Lecture R307 CHAPMAN E
|MRKTG 128||MARKETING FIELD PRACTICE||3 Units|
Prerequisite(s): Maintain enrollment in 7 units or more including field practice and one or more courses in a Business Management curriculum.
Supervised work experience in any firm engaged in the distribution of goods and/or services. Minimum of 15 hours of related work. Maximum credit 12 units, 3 units each semester. Total of 270 hours field practice. Grading: Letter Grade or Pass/No Pass
#5222 TBA FLD FIELD BANERJEE S
& TBA FIELD BANERJEE S
FIELD: Field Work