Area: Account Management

Sub-Area:

  • Sales
  • Development
  • Marketing
  • Administration
  • Planning

Employers:

  • Advertising agencies
  • Digital/interactive agencies
  • Corporate advertising departments
  • Specialty advertising firms
  • Consulting firms
  • Marketing firms
  • Self employed/Freelance

Strategies & Information:

  • Cultivate an eye for detail, strong organizational and communication skills, and the ability to handle multiple clients with various demands.
  • Learn to think strategically and to mediate between company and client.
  • Gain experience in sales by working at a campus or local newspaper or radio station.
  • Develop budgeting and scheduling skills and be prepared to enforce deadlines.

Area: Creative Services

Sub-Area:

  • Art
  • Copywriting
  • Print Production
  • Broadcast Production
  • Publishing
  • Technical Writing
  • Web Design
  • Product Design
  • Graphic Design
  • Casting

Employers:

  • Advertising agencies
  • Digital/interactive agencies
  • Consulting firms
  • Publishers including:
    • Trade books
    • Paperback
    • Educational materials
    • Technical, scientific, and medical
  • Internet sites

Strategies & Information:

  • Develop and strengthen art skills. This is the creative side of advertising.
  • Compile a portfolio of writing, graphics, and ideas.
  • Gain knowledge of production and printing.
  • Work with college or regional magazines, publications, or radio and television stations.
  • Take technical writing courses to enhance writing skills.
  • Learn how to sell your ideas and abilities.
  • Seek experience in the field, even if unpaid.

Area: Media

Sub-Area:

  • Advertising Sales
  • Planning/Buying
  • Public Relations/Promotion
  • Research
  • Design, Art, and Production
  • Traffic
  • Direct Marketing
    • Direct marketers advertise directly to the customer through mail, magazines, radio, or TV to get an immediate response by telephone, mail, or fax

Employers:

  • Advertising agencies
  • Digital/interactive agencies
  • Business corporations
  • Publishers
  • Television
  • Radio
  • Newspapers
  • Magazines
  • Government agencies
  • Internet marketers

Strategies & Information:

  • Gain practical experience through internships, part-time, or summer positions.
  • Join a campus or local newspaper or radio advertising staff.
  • Create a portfolio demonstrationg strong creativity and marketing ability.
  • Develop strong communication, interpersonal, and negotiation skills. Learn to take initiative.

Area: Research

Sub-Area:

  • Product Analysis
  • Statistical Analysis
  • Focus Group Moderation
  • Interviewing
  • Project Management
  • Supervision

Employers:

  • Advertising firms
  • Corporate advertising departments
  • Specialty advertising firms
  • Market research companies
  • Consulting firms

Strategies & Information:

  • A Master’s or Ph.D. may be required for advanced statistical analysis.
  • Gain experience with statistics, data interpretation, and writing.
  • Complete a co-op program or internship at a market research firm.
  • Obtain additional computer, math, and data analysis skills since research tends to involve "number crunching."

Area: Sales

Sub-Area:

  • Advertising Sales
  • Industrial Sales
  • Consumer Product Sales
  • Financial Services Sales
  • Services Sales
  • Retail Sales
  • Online Sales
  • Operations Management

Employers:

  • Television sole practitioners
  • Radio
  • Newspapers
  • Magazines
  • Internet marketers
  • Manufacturers
  • Consumer product companies
  • Pharmaceutical companies
  • Banks and other financial institutions
  • Service providers
  • Department stores and other retail establishments

Strategies & Information:

  • Obtain sales and marketing experience in specific area of interest.
  • Develop excellent communication and negotiation skills.
  • Demonstrate high energy, confidence, assertiveness, outgoing personality, tact, and diplomacy.
  • Seek leadership roles in campus organizations or work settings.
  • Develop a strong commitment to customer satisfaction.

Area: Public Relations

Sub-Area:

  • Special Events
  • Media Relations
  • Risk and Crisis
  • Communication
  • Health Communication
  • Fundraising
  • Marketing Communication
  • Labor Relations
  • Consulting

Employers:

  • Public relations firms
  • Corporate in-house public relations departments
  • Trade associations
  • Government agencies
  • Colleges and universities
  • Non-profit organizations
  • Labor unions
  • Hospitals

Strategies & Information:

  • Get relevant experience through internships, part-time, or summer jobs.
  • Perfect public speaking ability and writing skills.
  • Demonstrate enthusiasm, interpersonal skills, persuasion, teamwork, integrity, good judgment, and intelligence.
  • Gain administrative and event planning skills.
  • Join a public relations student organization and seek leadership roles.

General Information and Strategies