Area: Television

Sub-Area:

  • Programming
  • Producing
  • Promotion
  • News Reporting
  • News Producing
  • News Videography
  • Sportscasting
  • Weather Forecasting
  • Anchoring
  • Editing
  • Directing
  • Casting
  • Research
  • Management
  • Sales
  • Public Relations

Employers:

  • Major networks
  • Local commercial television stations
  • Public television stations
  • Cable television
  • Private production companies
  • Government
  • Business corporations

Strategies & Information:

  • Participate in campus media including student television and cable stations.
  • Seek part-time or volunteer opportunities with independent production companies.
  • Complete practicums at local television stations and internships at local or national TV stations, networks, or cable systems.
  • Join student broadcasting organizations.
  • Develop excellent writing, reporting, researching, and editing skills.
  • Volunteer to announce sporting events on campus or at local high schools.
  • Consider taking courses in political science, economics, sociology, or any applicable field for news broadcasting careers.
  • Read trade publications.
  • Be willing to start in smaller markets and work your way up the ladder. Professionals often move frequently for career advancement.
  • A greater number of opportunities exist in larger cities.

Area: Radio

Sub-Area:

  • News
  • Programming
  • Production
  • Promotion
  • Management
  • Announcing
  • Research
  • Sales

Employers:

  • National networks
  • National public radio
  • Digital stations
  • State or regional networks
  • Major, medium, and small market stations
  • Local commercial stations and groups

Strategies & Information:

  • Work at the student radio station. Join radio or music organizations on campus.
  • Complete an internship at a station.
  • Announce sporting events for your university.
  • Host music programming for parties and social events.
  • Coordinate, program, and promote musical events.
  • Gain performance experience through music, drama, or public speaking.
  • Create a demonstration tape to be used as a sample of vocal and speaking talent.
  • Enhance public speaking skills by practicing with a handheld recorder.
  • Radio job markets are known to fluctuate, be prepared to weather the changes.

Area: Internet

Sub-Area:

  • Webcasting
  • Podcasting
  • Web Design/Development
  • Website Maintenance
  • Management
  • Administration
  • Sales and Marketing

Employers:

  • Internet based companies, e.g., Yahoo or Google
  • Companies specializing in webcasting services and technology
  • Businesses in a variety of industries
  • Colleges and universities
  • Nonprofit organizations

Strategies & Information:

  • Gain expertise in computer and Internet technology.
  • Learn how to design websites.
  • Become familiar with a variety of languages and software packages on various platforms.
  • Seek certifications in networking, website design, or related areas.
  • Volunteer to create or maintain websites for student organizations or local nonprofits.
  • Assist in campus webcasts if possible.

Area: Video Production

Sub-Area:

  • Directing
  • Management
  • Production
  • Writing
  • Post-Production/Editing
  • Videography

Employers:

  • Freelance or private video production companies or videographers
  • Large corporations
  • Universities and colleges
  • Post-production companies
  • Professional associations
  • Non-profit organizations

Strategies & Information:

  • Obtain entrepreneurial knowledge and experience through starting a small business or taking business courses.
  • Volunteer to do video editing/production for campus videographers or television stations.
  • Gain contacts in the specific industry of interest (e.g. develop relationships with wedding photographers in order to build wedding videography business).
  • Enter video contests.
  • Cultivate artistic talents.

Area: Education

Sub-Area:

  • Broadcast Management
  • Production
  • Journalism
  • Script Writing
  • Mass Communications
  • Media Arts
  • Digital Communication

Employers:

  • Colleges and universities
  • Technical schools
  • Public and private high schools

Strategies & Information:

  • Obtain a PhD for college and university teaching opportunities.
  • Obtain state teacher certification for high school teaching opportunities. You will need certification to teach additional subjects such as foreign languages, English, theater, social studies, or art.
  • Volunteer to assist local high school students with productions.
  • Actively participate in campus radio, television, or theatrical organizations.

General Information and Strategies