Besides the logo, color is one of the most important elements of brand identity. We should be able to cover up the logo and through color and design, we should still identify a piece of collateral as Pasadena City College.
There are primary, secondary and tertiary palettes. The primary colors that represent PCC are PCC Cardinal and PCC Gold.
Color varies slightly between print and digital. Below you will find the color values for each.
PCC Cardinal // HEX: #be1e2d // Pantone 201 // CMYK: 7 100 68 32
PCC Gold // HEX: #ffcf0c // Pantone 123 // CMYK 0 19 89 0
PCC Black // #192026 // Black
PCC Cardinal Dark // HEX: #9c1521
PCC Gold Dark // #e4af15
PCC Dark Gray // #566168
PCC Mid Gray // #929191
PCC Light Gray // #c4c3c3
PCC Lighter Gray // #e1e1e1
The tertiary color palette encourages variety among designs. The options add a vibrant and contemporary feel to PCC's brand colors. Tertiary colors can be included as accents or pops of color, but require care to avoid brand confusion.
Please contact the Office of Strategic Communications and Marketing for more information regarding the tertiary color palette.